Do you think there’s been an increase of interest in vintage fashion? What do you think the reason for this is? So in 1995 we launched our Mail order business which consisted of a printed catalogue and website. We grew to three stores in the Washington DC area (a very conservative town) and had many international customers buying form us because they couldn’t find what we were offering. Unlike lingerie that’s strictly for fantasy, the Salons at Secrets In Lace have Faux Vintage Lingerie that captures a feminine, classic look and can also be worn all day by women who like to feel beautiful under their clothes. In 1980 the lingerie industry was getting away from the classic looks and moving toward more modern offerings (less lace) and moving toward cheap playwear then authentic nylon stockings became very difficult to get – let’s say that was the straw that broke the camels back! We decided to launch Secrets In Lace, a store where a woman could get romantic undergarments that could be worn for more than just 15 minutes in the bedroom. What was the inspiration for creating Secrets in Lace, a specialist vintage hosiery & underwear label? They are sponsoring London Burlesque Week in 2011, and I got the chance to ask their CEO & President, Daniel Whitsett, some questions…ġ. Their garments are made using lush, covetable fabrics, and create great shapes, and provide excellent structure for wearing as much, or as little, as you want over the already beautiful garments. I’m not a fan of the debate about what constitutes a ‘real’ woman, as it seems ridiculous to label some women more ‘real’ than others, but I do love that Secrets in Lace use women who are a little bit larger than your typical catwalk babe, as well as a little bit older than the teenagers modeling the bulk of contemporary fashion. My immediate thoughts on their collections are that it’s amazingly refreshing to see a label, particularly a lingerie label, using (for want of a better phrase!) ‘real women’ to model their garments. It’s sponsored by specialist vintage hoisery & lingerie brand Secrets in Lace, whose beautiful range has been developed true to the era. London Burlesque Week, beyond the performance alone, is also a great showcase for the fashion of the burlesque era. From speakeasy styled bars to the new-found populism of retro food to vintage beauty parlours and specialist vintage fashion lines, nostalgia is big business. Spurred on in a large part by television shows like Mad Men and Boardwalk Empire, vintage has reached fever pitch here in London. I’d never had cause to go to a salon that specialised in vintage makeup and hair, and it got me thinking about a piece I wrote on the resurgence of vintage & 50s fashion awhile back. Only last week my sister & I visited a specialist vintage beauty parlour, The Powder Room, on Columbia Road in Shoreditch, for vintage up-dos for a party we were going to later that evening.
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